Let's talk about the difference between "good enough" and "wow, that really worked!"

When our e-commerce client came to us in May 2024, they were using standard Klaviyo templates for their email flows. Like many businesses, they were seeing some results - but we knew there was significant untapped potential in their email strategy.

This case study breaks down exactly how we transformed their email flows and the remarkable results we achieved in just 30 days.

Client Challenge

Our client's existing flows were running on autopilot with standard templates:

While the flows were functional, they weren't maximizing revenue potential. And although click rates looked decent, we focus on what really matters: placed order rates and revenue.

Our Solution

We implemented a comprehensive flow overhaul:

1. Custom Flow Development

• Replaced all standard templates with custom-crafted emails
• Integrated strategic coupon codes based on customer behavior
• Added SMS messaging for enhanced engagement

2. Abandoned Cart Strategy We developed our signature three-part abandoned cart approach:

• A "true" Abandoned Cart flow (triggering at add-to-cart)
• Browse Abandonment sequence (2 emails)
• Checkout Abandonment flow (expanded to 3 emails)

The Results In just 30 days

(May 8 - June 7, 2024), the transformation was dramatic:

The numbers tell the story: A one-time investment of $3.2K generated almost $214K in revenue.

Welcome Flow Performance Our new Welcome flow strategy was particularly impressive.

With less than $500 in setup and testing costs, this single flow generated around $13K in revenue.

Optimization

Through Testing We conducted rigorous A/B testing of opt-in offers:

After implementing our changes:

Key improvements included:

• Switching to a pop-up design from a fly-out
• Adding SMS collection
• Implementing the winning 5% off offer

Key Success Factors

This case study demonstrates the power of:

1. Custom-crafted emails that connect with customers
2. Strategic flow design capturing every revenue opportunity
3. Data-driven testing and optimization
4. Integrated email and SMS approach

Client ROI Summary

• Initial Investment: $3.2K
• 30-Day Revenue: Just shy of $214K
• Welcome Flow Cost: Less than $500
• Welcome Flow Revenue: Around $13K

Ready to see similar results with your email flows? Let's talk about transforming your email marketing strategy.